Simplifying somewhat, marketing strategies can be seen as the means, or `game plan’, by which marketing objectives will be achieved and, in the framework that we have chosen to use, are generally concerned with the 7 Ps. Examples are:
Price- The amount of money needed to buy products
Product- The actual product
Promotion (advertising)- Getting the product known
Placement- Where the product is located (now a day people sell products on net like a vertical blinds shop online or term life insurance rate provider or insurance software provider.)
People- Represent the business
Physical environment- The ambience, mood, or tone of the environment
Process- How do people obtain your product
In principle, these strategies describe how the objectives will be achieved. The 7 Ps are a useful framework for deciding how the company’s resources will be manipulated (strategically) to achieve the objectives. It should be noted, however, that they are not the only framework, and may divert attention from the real issues. The focus of the strategies must be the objectives to be achieved – not the process of planning itself. Only if it fits the needs of these objectives should you choose, as we have done, to use the framework of the 7 Ps.
Tags: business plann, CRM, Marketing, Marketing Managment, marketing objectives, marketing strategy, Online Marketing, product management
