Last time we talked about 3 different modules in CRM Software.
We talked about Marketing as one of the major module and it’s functions in CRM Software Functions. Today we will continue our talk about remaing two functions of these modules.
Power your sales team with CRM that have functionalities of Sales Module. The sales team can manage leads and keep track of the communication with prospects, referrals and customers. For a big sales team or a call center the CRM must have fast and automated system to pull up customer data. Sales Automation Module features:
· Appointment Management
· Time Management
· Calender Management
CRM gives sales team the power to close the sale quickly.
After marketing and selling the product your company must have a very good customer services team. CRM should have a good services module which can help the customer services department. They should be able to manage service contracts, tracking individual cases and recording information in a search able knowledge base.Services Automation Module features:
· Product Database
· Knowledge base search
· Customer tracking
· Contract Tracking
· Customer History
CRM gives customer service team a quick way to help the customers. This is very important so that the customer get satisfy by not just product but also with the service. These CRM functionalities help make any CRM strong. All of these modules must be integrated to make the system strong. Next time we will talk about Enterprise Resource Planning (ERP) and Sales Force Automation (SFA). What is the difference between ERP system and CRM system?